RED BOB SQUAD
Event Promotion
Ideation + Concepting
Brand Alignment
Director of Photography
Client Communication + Pitching
Launching Boise's inaugural Boise Design Week supplementing marketing efforts through on-the-spot guerrilla marketing tactics just a week before the event.
01. BOISE CREATIVE CIRCLE
20 well-connected Boise creatives are given 15 limited edition tickets (~300 people) to distribute. They kick off social content campaigns and drive RSVPs with personal asks.
Recognition fuels responsibility and a sense of honor– being named a top creative inspires them to pay it forward, sharing wisdom to spark opportunities for others.
02. NOMINATIONS
A social chain campaign where influential local creatives answer a questions via Instagram stories, using an “Add Yours” IG story sticker and tag @BDW.
Each participant nominates three others to continue the chain, building momentum and visibility for BDW25.
​
Connect creatives with large local followings to other creatives through inspirational stories – and an easy ask.
Poster Design
PAPERING THE TOWN
Taking existing brand assets like fonts and text treatments, the 2025 event poster was created in a single day using old-school punk flyers as the inspiration.
Graphics Production Manager
Content Designer
Content Calendar + Scheduling
Copywriting + Captions
