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Metrolink is an commuter train system in Southern California introducing a new fare structure.
Client: Metrolink Spec Work, Stoltz Marketing Group | 2025 |
LA Consultant, Ideation, Creative Asset Creation, More SoCal
Paid Social Ad
Assets, static ad and animation concept by Lili Serio.
Final Animation by Deanna Scherrer.
OOH Concepts
THE ASK
HOW MIGHT WE...
position Metrolink as not just a means to a destination, but as part of the trip — as the best way to travel for experiencing the real Southern California?
CONCEPT IDEATION
Ideation and brainstorm done in collaboration with Deanna Scherrer and Maddie Godwin for the "More SoCal" platform concept.
The Team
Mitch Kuhn
Deanna Scherrer
Maddie Godwin
Clara Adams
Josh Hawks
& Stoltz Team
Work done through Stoltz Marketing Group.
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