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METROLINK
LOS ANGELES' METROLINK COMMUTER TRAIN SYSTEM
More SoCal
LA isn’t just a car city. It’s a city of possibility, spontaneity… and damn good food. Metrolink is the key to unlocking it all.
More SoCal is a movement — taking back the city from gridlock and making every ride part of the adventure. Less traffic, more freedom. More coastlines, more concerts, more sunsets — more of what makes SoCal, SoCal.
Ditch the standstill. Reclaim your time. Because the best way to experience SoCal is to actually move through it.
More freedom. More connection. More adventure.
More SoCal.
Strategic Ideation
Culture Consultant
Asset Designer
Concept Creation
Assets, static ad and animation concept by Lili Serio.
Final Animation by Deanna Scherrer.
Position Metrolink as not just a means to a destination, but as a part of the trip.
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