Client: 4Mission Ventures | 2025 | Web Design, Branding Implimentation
4Mission Ventures, a community fund that aims to provide funding for entrepreneurs in the healthcare space, needs to implement their new brand into a user-friendly website.
Core Communities
Key Stakeholders
01
Provide community-oriented encouragement for healthcare entreprenuers.
02
Inform potential investors of the past and current funding opportunties.
03
Provide funding and confidence for those in the healthcare industry looking to innovate.
Meet the for ventures.
Key Target Groups
LGBTQ+ Community
Woman-Owned
Veterans
Nurses
The Ask
How Might We...
position 4Mission Ventures as a more than just a healthcare fund, but a healthcare partnership that cares?
Insights & Approach
Key Goals
01
Focus in on the woman-founder.
02
Create a distinction between 4Mission and other funds through branded imagery.
Create a page for Sara exhibiting her bio and accoplishments.
Show caring imagery, in addition to those in the healthcare space.
03
The value added of 4Mission is truly in the people it serves.
Focus on the "for" founders, including Bipoc, women-owned, lgbtq+ community, nurses and veteran founders.
Main Objective
Create a site for 4Mission Ventures.
BUT
Main Challenge
4Mission is just a startup, with limited existing materials and case studies.
BECAUSE
Existing Belief
"Investors may not invest because they believe that 4Mission doesn't have a proven track record, like other funds."
BUT
New Belief
"4Mission is a healthcare funds that is not only professional, but
actually cares."
BECAUSE
Reasons to Believe
4M cares about the people behind the problem.
4M believes that the best ideas come from those within the healthcare industry.
4M backs those with powerful stories to help them succeed.
The Elements
Ideation and brainstorm done in collaboration with Founder Sara Silacci and marketing strategist Kieron Monahan.
Logos provided by client from FIverr.com.
The Solution
