Design Thinking
aka the secret sauce
Design Thinking is a problem-solving methodology developed by Stanford d.school, characterized by a non-linear process that begins with empathy and ends with evaluation. Below, is how I apply it to my work.
Empathy + Understanding
I will gather and examine data to enhance my perspective and create a foundation of knowledge and understanding around your organizational needs, wants, and sector.
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This includes client meetings and external research before the project even begins.
Define
Using what we learned, and the empathy we have gained, we define the problem with an actionable problem statement, a “how might we…” invitation to a solution.
Ideation
I lean on creativity, elaboration, and risk taking to generate solutions that are miles from the status quo.
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Together, we will come up with inspiration sites, branding we love, and general website interactivity that you'd like to integrate into your site.
Prototype + Test
I will gather and examine data to enhance my perspective and create a foundation of knowledge and understanding around your organizational needs, wants, and sector.
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This includes client meetings and external research before the project even begins.
Implementation
Finally, we will hit publish on the site– and your new era of branding will go live.