About the Project
Glocal enables exchange students to “live like locals” by giving them a hyper-local look into Barcelona, aiming to give them a sense of connection with the Barcelona community.
The magazine serves as a relatable guide so they can navigate a new country with confidence.
20-year-old Laura is a communications student at the University of Amsterdam. She was born and raised in Rotterdam, she still lives there, part time. During the weekdays, she lives in her dorm room in the center of Amsterdam.
Target User Persona
Meet Laura Smeets.
In her free time, she often goes out to restaurants or bars with her friends, and likes to spend the day shopping in the city. On the weekends, she works at a theme park, and volunteers at a youth advocacy group.
Laura loves to travel and get to know both new people, and cultures. She would love to do it 24/7, but when she was young, she never got the chance as her nfortunately, her parents used to have to work a lot and there was no time to go on vacation.
Since she hasn't traveled much yet, she doesn't know what it's like to be in another country and have to take care of herself.
During her time in Barcelona, she mainly wants to meet new friends, and orient herself around the city. She’s a bit nervous for her Erasmus semester, but very excited, and has been saving up to afford cheap but nice accommodation as well.
Laura studies communication as her major because she believes that with the right communication strategies, you can change the world.
Now that she has the opportunity to go abroad on exchange, she wants to take her chance and take a step into the world.
Empathy Map
Understand the End User
The Ask
How Might We...
support and empower exchange students, helping them feel comfortable and informed when immersed in Catalan culure?
Insights
01
Erasmus students often come to Barcelona not knowing anyone or anything to do in their new city.
02
Erasmus students often stick together, but also seek the culture and traditions of the community they live in.
Take advantage of a new slate - everything is new and exciting; there's no activity too small!
Make connections between local and global students.
03
Erasmus communities are small, especially school to school.
Be hyper-specific and hyper-local.
Informational
Architecture
Initial Wireframe
Site Map
Identity: Naming
Names need to be easily understood in three languages - English, Spanish, and Catalan, the local dialect of the region of Barcelona.
Ventura
Fludent
Venture Out
Glocal
Atroam
Atlastic
Ramble&Roam
RumbleRide
Ventura
NomadVenture
Wind&Wander
Cruza la Country
WonderBarc
Step Out
Barcamos
Barcamanos
Barcamos (Let’s Go Barcelona)
Fluent & Fluid
FluentFlow
StudentFlow
Out + About/ out n’about
Passatransporte
Vagary
New Wave
Bilita
Little Bitllet (Little Ticket)
Vamture (Let’s go adventure)
bIDEA (path in Eskera, like big idea)
Takaway (taka means path in Lativan)
Talkaway
Globetrotter Magazine
The Wanderer
Logo
Concepts
Logo Treatment Ideation
Brand Marks
Final Logo
Typographic Identity
The Font Choice
Notcia Text is the main headline font because it has a balance between being legible and clear, but also varies a bit from other serif fonts, which engages the user as a slightly younger audience. This makes them feel like we're talking to them, rather than at them - focusing on our chatting and approachable goals for the magazine.
Karla is the contrasting font because it's san serif and friendly, while keeping our H2 subhead as Spectral, as it plays off the other sans serif fonts in a slightly more formal way.
Finally, the paragraph font for Glocal is Georgia, as it is an alternative to Times New Roman that is more engaging, and a version of the font that younger audiences tend to prefer.
Spacing
Wireframes
