About the Project
Blend
IN
When traveling, no one wants to be pinned as a tourist - especially for the wrong reasons: talking loudly, dressing differently, or simply not speaking the language. While Duo can't help with your style choices, it can help you learn what to say (and what not to say) so you're polite while you're visiting another country.
Using three of the most iconic paintings of different artists, – The Girl with the Pearl Earring , The Mona Lisa, and American Gothic – stylized like the Duolingo brand, these characters stand out in foreign settings because of their behavior.
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Instead, be like their paintings and BLEND IN.
INSIGHTS
01
Travelers look like tourists when they don't know the cultural basics - not knowing how to say hello or thank you is often considered rude.
02
Looking like a tourist can often make you a target.
Blending in makes you and your experience safer.
Appeal to those who are not quite seasoned travelers, but want to respect locals and their culture.
03
Do the right thing.
Use humor to poke fun.
Mona
Meet the characters.
The Farmers
The Girl
Pearl Earring
with the
THE ASK
How might we...
use language as a means to blend in when we travel?
CONCEPT IDEATION
Ideation done with me, myself, and I.
OOH Ad
Assets, static ad and animation concept by Lili Serio.
Final Animation by Deanna Scherrer.
